Iron Fish Distillery and Short’s Brewing Announce Return of Highly Anticipated Seasonal Release: Soft Parade® Vodka – Michigan’s Springtime Tradition Crafted in Every Bottle!

(Thompsonville, MI) April, 2024 –  Iron Fish Distillery and Short’s Brewing have announced the return of Soft Parade® Vodka. This highly anticipated release celebrates a collaboration between two of the top craft beverage brands in Michigan. The two companies, both known for their high-quality, innovative products, have combined their expertise to create a unique and flavorful spirit that is sure to please vodka enthusiasts and craft beer lovers alike.

Soft Parade® Vodka is infused with strawberries, blueberries, blackberries, and raspberries; the exact same fruit used in brewing Soft Parade® Beer. The 2024 batch is even more fruit forward and comes in at 75 proof. The result is a one-of-a-kind vodka that combines the smoothness of traditional vodka with the subtle natural flavors of real berries. No artificial flavors were added to Soft Parade® Vodka. Just like real fruit, this Vodka is best enjoyed fresh.

“We’re thrilled to be working with Short’s Brewing on this highly anticipated Michigan spring tradition,” said Richard Anderson Co-founder, Iron Fish Distillery. 

The fruit-infused vodka will be available for purchase at select retailers for a very limited time.This seasonal release, exclusive to Michigan, will hit store shelves starting the last weekend of April. When it’s gone it’s gone. 

A pre-release party for Soft Parade® Vodka will take place on the weekend of April 19th-21st at Iron Fish Distillery. A limited number of bottles will be available in the tasting room in Thompsonville, one week prior to landing on MI retailer shelves.

*Soft Parade® Vodka will not be available for sale at either of Short’s northern Michigan locations.

Friday, April 19th Sunday April 21st – Pre Release Party where cocktails will feature Soft Parade Vodka, and a limited supply of bottles will be available at Iron Fish Distillery in the Thompsonville Tasting Room for purchase.

Soft Parade Vodka will begin arriving at the finest Michigan Retailers and Bars starting the weekend of April 28th.


Soft Parade Vodka / 750ml / 75 Proof
Vodka Infused with Real Fruit

About Iron Fish Distillery

Iron Fish Distillery was founded in 2016, as Michigan’s first farm distillery, growing grain and distilling spirits, and barrel finishing sourced whiskey. This third party environmentally audited  working farm and distillery attracts over 125,000 guests annually to the agricultural destination, reborn on a long-time abandoned 120-acre farm located in rural Springdale Township in Manistee County.

Named for the Steelhead that journeys up the nearby Betsie River,  every step of the Iron Fish  soil-to-spirit process occurs onsite. The process starts in  farm fields where the distillery grows and harvests its own grain.  Milling, mashing, fermenting, distilling, and barrel aging is on full display for visitors.  Iron Fish also carefully sources bourbon for finishing in barrels from around the world.  To date, their library of barrel aged spirits exceeds 2,500. 

About Short’s Brewing

Located in the heart of Downtown Bellaire, MI, Short’s Brewing was established in 2004 by Joe Short. In 2009, Short’s began keg and bottle distribution in Michigan via their Elk Rapids Production Facility. The brewery is known widely for its Always Available and experimental brews including Soft Parade, Local’s Light, and Huma Lupa Licious and non-alcoholic sparkling hop water, Thirst Mutilator. Short’s prides itself on producing fearlessly creative beers, handmade by people who care in Northern Michigan. 

Short’s Brewing also has a passion for beverage innovation and created Starcut Ciders in 2014 to push the boundaries of ingredients and fermentation innovation to create unique, premium ciders with no added sugars that are all-natural and gluten-free.


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