IRON FISH DISTILLERY TEAMS UP WITH SHORT’S BREWING TO CREATE SOFT PARADE® VODKA

(Thompsonville, MI) May, 2023 –  Iron Fish Distillery and Short’s Brewing have announced a collaboration to create a new fruit-infused vodka that will bring together the best of both worlds. The two companies, both known for their high-quality, innovative products, have combined their expertise to create a unique and flavorful spirit that is sure to please vodka enthusiasts and craft beer lovers alike.

The Soft Parade® fruit-infused vodka will be made using the same fruit selected for Soft Parade® Beer. The result will be a one-of-a-kind vodka that combines the smoothness of traditional vodka with the subtle natural flavors of real strawberries, blueberries, blackberries, and raspberries—just like real fruit, this Vodka is best enjoyed fresh.

“We’re thrilled to be working with Short’s Brewing on this exciting project,” said Richard Anderson Co-founder, Iron Fish Distillery. “Our two companies share a passion for creating products that are both unique and high-quality. This collaboration is a perfect example of how two local businesses can come together to create something truly special.”

The fruit-infused vodka will be available for purchase at select retailers for a very limited time, as a seasonal Michigan release, on store shelves starting in May. When it’s gone it’s gone. 

A release party for Soft Parade® Vodka will be the weekend of April 28th at Iron Fish Distillery. A limited supply of bottles will be available at the Iron Fish Distillery, Thompsonville tasting room, with the first 60 bottles sold, signed by Joe Short! *Soft Parade® Vodka will not be available for sale at either of Short’s northern Michigan locations.
Order online for pick up at the distillery 
HERE.

Cocktail Recipes:

ironfishdistillery.com/softparadecocktails/

For more information contact:  sales@ironfishdistillery.com

Soft Parade Vodka / 750ml / 80 Proof

Vodka Infused with Real Fruit

Our connection to Short’s Brewing flows long and true, guided by our mutual passions for all things Northern Michigan. We are inspired by our similar crafts to create flavor profiles meant to surprise and delight. Experience the deep berry flavors of Short’s renowned Soft Parade Fruit Ale reimagined in a superb spirit, made from rye grown in Michigan. Real strawberries, blueberries, blackberries, and raspberries greet your palate for enjoyment on the rocks or in any imaginative way you can dream up. Get creative, in the true spirit of both our companies.m

Order Soft Parade Vodka online for pickup at Iron Fish Distillery HERE!

Where to buy Soft Parade in Michigan

Jim’s Foodmart – Houghton
T & T Liquors – Houghton
Tadych’s Marketplace – Houghton
Great Lakes Fresh Market – Marquette
Johnny’s Corner Store – Marquette
Meijer – Marquette
Spirits Inc – Marquette
Superior Blue Link – Marquette
Super One Foods – Marquette
Tadych’s Marketplace – Marquette
The Neighborhood Spot – Marquette
Vangos Inc – Marquette
White’s Party Store – Marquette
Jack’s Fresh Market – Menomine
Hillside Party Store – Munising
Super One Foods – Negaunee
Bear Wireless Unlimited – Sault St Marie
Meijer – Sault St Marie
Family Fare #1530 – St Ignace

Young’s Bait & Party Store – Alanson
Higgins Store – Alden
Jimmie Garant’s Party Str – Alpena
Pier 23 Party Store – Au Gres
Saddle Up Gas & Grocery Bear Lake
Family Fare 0645 – Bellaire
Family Fare 1897 – Benzonia
Boyne Country Provisions – Boyne City
Family Fare #1517 – Boyne City
Family Fare 0648 – Cadillac
Meauwataka General Store – Cadillac
Bunting’s Cedar Market – Cedar
Lakeside Liquor & Party Store – Central Lake
Bridge Street Wine – Charlevoix
Family Fare #1506 – Charlevoix
Arthurs South End Party Store – Cheboygan
Family Fare #1504 – Cheboygan
Family Fare #1514 – East Jordan
Eastport Market – Eastport
Village Mkt – Elk Rapids
Northern Bear Country Store – Elmira
Family Fare #0643 – Frankfort
Forest Trail EZ Mart – Freesoil
Der Miners Parkside Mkt – Gaylord
Family Fare 1510 – Gaylord
Family Fare #1524 – Gladwin
Anderson’s Glen Arbor Mkt – Glen Arbor
Good Hart General Store – Good Hart
Family Fare 1511 – Grayling
Harbor Springs Iga – Harbor Springs
Family Fare #1523 – Harrison
Goodtimes P/S – Higgins Lake
Honor Family Market – Honor
Angelo’s Party Store – Houghton Lake
T & T Liquors – Houghton Lake
Tom’s Market – Interlochen
Dublin General Store – Irons
Family Fare 1413 – Kalkaska
Northland Food – Kalkaska
Shoppers Save – Kalkaska
Mikowski’s Meat Market – Karlin
R&R Patel Liquor LLC – Kewadin
Lake Ann Grocery – Lake Ann
Leland Mercantile – Leland
Twin Lakes Filling Station – Lewiston
Lovewell’s Corner Store – Lupton
Doud’s Market – Mackinac Island
Family Fare 1507 – Mancelona
Family Fare 0647 – Manistee
Manistee Beverage Company – Manistee
Montague Foods – Montague
Ladd’s & Company – Muskegon
Lighthouse Liquor – Muskegon
Indian Lake Outpost – National City
Hess Lake Party Store – Newaygo
Tom’s Market – Northport 795
Au Sable Market – Oscoda
Bill & Carols West Side – Petoskey
D&W #1525 – Petoskey
Meijer – Petoskey
Oleson’s – Petoskey
Scooby’s Mitchell St Btl – Petoskey
Tom & Dick’s – Petoskey
Toski- Sands P.S & Deli – Petoskey
Torch River Market – Rapid City
Village Market – Rapid City
Port O’ Call – Rogers City
Family Fare 1505 – Rose City
The Bottle And Can – Scottville
Spring Lake Fine Wine and Spirits – Spring Lake
Family Fare #1522 – Standish
Barrels & Barrels – Suttons Bay
Hansen’s – Suttons Bay
Shady Lane Market – Suttons Bay
Tom’s Market – TC Division
Tom’s Market – TC E Bay
Mountain View Mini Mart – Thompsonville
Bayside Market – Traverse City
Blue Goat Wine and Provisions – Traverse City
Dockside Market – Traverse City
Family Fare 0641 US 31 – Traverse City
Family Fare 0642 8th St – Traverse City
Francisco’s – Traverse City
Fresh Coast Market – Traverse City
Kap N Keg – Traverse City
Meijer #033 – Traverse City
Oleson’s – Traverse City
Oleson’s #607 – Traverse City
The Beverage Company – Traverse City
Tilley’s Party Store – Traverse City
Meijer Acme Twp. – Williamsburg

Bad Axe Party Store – Bad Axe
Spagnoulo’s Party Store – Bath
Ideal Party Store – Bay City
Ideal Party Store West – Bay City
Jan’s Party Store – Bay City
Meijer – Bay City
Wilder Party Store – Bay City
Meijer #213 – Birch Run
VG’s 1922 – Caro
Kroger – 6625 Dixie – Clarkston
Neiman’s Family Market – Clarkston
VG’s 1925 – Clio
Annie’s Party Shoppe – Commerce Township
Tj’s Market – Commerce Township
Duffy’s Derby – Croswell
A & B Liquor – Davison
Meijer – Davison
State Street Liquor – Davison
VG’s 1930 – Davison
Carl’s Supermarket – Dimondale
Meijer – E Lansing
Meijer #253 – E Lansing
Big Ten East – East Lansing
On The Rocks Wine & Spts – East Lansing
Tom’s Party Store – East Lansing
Hartland Mobile – Fenton
Merchants Wine Shoppe – Fenton
Party Tyme Party Store – Fenton
VG’s 1921 – Fenton
VG’s 1927 – Fenton
Market Tap – Flint
Royal Liquor #3 – Flint
Marvin’s Liquor Store – Flushing
Just the Essentials – Frankenmuth
Royal Liquor – Freeland
VG’s 1930 – Genesee
VG’s 1929 – Genesee
Franks Beer Wine & Spirit – Grand Blanc
Kroger – Grand Blanc
Oliver T’s – Grand Blanc
US 23 Travel Center – Grand Blanc
Whigville Party Store – Grand Blanc
Chandler’s Market – Hemlock
VG’s 1920 – Howell
Smoker’s Palace – Imlay City
ABC Liquor – Lansing
Mega Bev – Lansing
Meijer Capital City Market – Lansing
Meijer #652 Capital City Market – Lansing
Oade’s Big Ten – Lansing
Rich’s Country Store – Lansing
Kroger – Lansing – Saginaw
Marathon – Lansing State St
Lapeer Wine & Spirits – Lapeer
Meijer – Lapeer
Tim’s Party Store – Marine City
Hill Top Truck Stop – Marlette
Wolverine Mrk – Marysville
Cork N Ale – Midland
Eastman Party Store – Midland
Jack’s Fruit & Meat – Midland
Meijer – Midland
Midland Wine & Spirits – Midland
Owen’s Party Store – Midland
Royal Party Store – Midland
Big Ten Okemos – Okemos
Kroger – Okemos
Meijer – Okemos
Vine & Brew – Okemos
Kroger – Orion N Lapeer
VG’s 1932 – Owosso
Ron Beson’s Corner Store – Pinconning
Beverage Barrel – Port Huron
The Spirits Shoppe – Port Huron
Wolverine Mkt – Port Huron
Boardwalk Party Store – Saginaw
Opperman’s Cork N Ale – Saginaw
Cork & Bottle – St Johns
Wild Tree – St. Clair
Meijer – Swartz Creek
Kroger – White Lake
Merindorf Meats – Williamston

Fine Time Beverage – Adrian
Top Shelf Liquors – Allen Park
Busch’s – Ann Arbor
Stadium Market – Ann Arbor
Super Liquor IV – Ann Arbor
Total Wine & More – Ann Arbor
Kroger – Ann Arbor Plymouth Rd
Kroger – Ann Arbor S Maple
Meijer #185 – Auburn Hills
Maria’s Bakery – Belleville
Marathon – Berkley
Mug & Jug – Berkley
Beverage Warehouse – Beverly Hills
Kroger – Birmingham
Market Square – Birmingham
Ml Wine & Spirits Shop – Birmingham
Uptown Market Mobil – Birmingham
Hills Fine Wine – Bloomfield Hills
Nino Salvaggio Bloomfield – Bloomfield Hills
Plum Market – Bloomfield Hills
Kroger – Bloomfield Maple
Busch’s – Brighton
Canopy Bottle & Gourmet – Brighton
Kroger – Brighton
Easy Pick Market – Brownstown
Kroger – Brownstown Gibraltar
Busch’s – Canton
Canton City Market – Canton
Holiday Market – Canton
Maria’s Market Place – Canton
Super Fine Wine & Liquor – Canton
Kroger Canton – N Canton
Liquor 23 Mile – Chesterfield
Lux Liquor – Chesterfield
SD Liquor & Tobacco Outlet – Chesterfield
B & B Liquor – Chesterfield 23 Mile
Pine Knob Wine Shop – Clarkston
Main Street Liquor – Clawson
Off The Wagon – Clawson
Busch’s – Clinton
Kroger – Commerce Township 14 Mile
Maria’s Market – Davisburg
House Of Beverage – Dearborn
Kroger – Dearborn
The Vinery – Dearborn
Westborn Market – Dearborn
Mike’s Party Store – Dearborn Heights
Athens Liquor – Detroit
Busch’s – Dexter
Antonio’s Deli Inc. – Farmington
Andy’s Country Market – Farmington Hills
Cork & Rye – Farmington Hills
Discount Drinks – Farmington Hills
Ferndale On The Rocks – Ferndale
Nine Mile & Hilton Market – Ferndale
Paradise Liquor – Ferndale
Rainbow Liquor – Ferndale
Select Wine Shop – Ferndale
State Fair Market – Ferndale
Vega Market – Ferndale
Fays Wine And Spirits – Fort Gratiot
Sammy T – Fraser
Meijer – Ft Gratiot
Handy Market – Garden City
Tweeny’s – Garden City
Kroger – Grosse Ile
Park Place – Grosse Pointe
Booze Barn – Howell

Jonna’s Market – Howell
Whistle Stop – Howell
Airport Party Store – Jackson
Kibby Cobb – Jackson
Meijer #030 Airport – Jackson
Parnall Party Mart – Jackson
Super Liquor – Jackson
D&W Fresth 1589 – Jenison
Luxor Liquor – Lincoln Park
Beer Baron – Livonia
Bottles & Stuff – Livonia
Liquor Vault – Livonia
Livonia Liquor & Fine Wine – Livonia
Livonia Liquor Shop – Livonia
Wine Castle – Livonia
Wine Palace – Livonia
Kroger – Macomb 21 Mile
Amoris Market – Madison Heights
Hollywood Mkt – Madison Heights
Darrell’s Market – Mason
Rock’s Mason Party Store – Mason
Hi Lite Fresh Market – Monroe
A&B Liquor – New Baltimore
Kroger – New Baltimore
Country Fair Market – Northville
Kroger – Northville
Sobeck Select – Northville
Kroger – Northville Haggerty
Busch’s – Novi
Kroger – Novi
Novi Fine Wine & Liquor – Novi
Total Wine & More – Novi
Kroger – Oak Park
Orion Keg & Wine – Orion Township
Busch’s – Pinckney
Busch’s – Plymouth Rd. Plymouth
Cantoro’s Market – Plymouth
Cigar & Liquor Emporium – Plymouth
Picnic Basket Market – Plymouth
Pilgrim Party Store – Plymouth
Shell – Plymouth
Kroger – Plymouth AA Rd
Busch’s – Plymouth Ann Arbor Rd.
Kroger – Plymouth Haggerty
Heather’s Liquor Land – Redford
Keg & Wine – Redford
Wine Baron – Redford
Manny’s Liquor Shop – Rochester
Meijer – Rochester
Busch’s Fresh Food Market – Rochester Hills
Chateau De Vin – Rochester Hills
Kroger – Rochester Hills
Zetouna’s – Rochester Hills
Embassy Fine Wine – Roseville
Kelly Corner – Roseville
Kroger – Roseville
Meijer – Roseville
Barrels & Vines – Royal Oak
G.S. Market – Royal Oak
Holiday Market – Royal Oak
Kroger – Royal Oak
Meijer – Royal Oak
Royal Spirits – Royal Oak
Shell Gas – Royal Oak
Busch’s – Saline
Village Party Store – Saline
Kroger – Shelby 23 Mile
Kroger – Shelby 26 Mile
Phoenix Liquor & Wine – Shelby Township
B & T Party Store – Somerset Center
Busch’s – South Lyon
Kroger – South Lyon 10 Mile
Kroger – South Lyon Pontiac
Park Place Wine & Liquor – Southfield
Kroger – Southgate
Shores Canteen – St Clair Shores
Wine Garden – St. Clair Shores
Total Wine & More – Sterling Heights
Kroger – Sterling Heights 18 Mile
Kroger – Sterling Heights Schoenherr
Meijer #055 – Sterling Hts
Sylvan Market – Sylvan Lake
Dominic’s Market – Taylor
Food Basket Market – Taylor
Get & Go Mini Mart – Taylor
Kroger – Taylor
Mitches – Taylor
Busch’s – Tecumseh
Liquor Cabinet – Temperance
Red Wagon Shoppe – Troy
A & B Party Store – Utica
Meijer – Utica
Busch’s – W Bloomfield
Kroger – Walled Lake
Alasmer Party Shop – Warren
Alyan Inc – Washington
Maple View Party Store – West Bloomfield
Scotty’s Market – Westland
Wayne Med Mart – Westland
Kroger – Westland Ford
Vreeland Market – Woodhaven
West Market – Woodhaven
Discount Drinks – Wyandotte
Kroger – Whittaker Rd Ypsilanti
Ypsilanti Convenience – Ypsilanti

Ada Market #1401 by Forest Hills Foods – Ada
Knappa Valley – Ada
Family Fare 1992 – Albion
Family Fare 0137 – Allendale
Campau Corner – Alto
Mega Bev – Beckley – Battle Creek
Home Run Liquor & Deli – Belmont
Grunst Brothers P/S – Big Rapids
D&W – Breton
Rural Inc Dva/Marathon – Bronson
Family Fare 0119 – Byron Center
D&W – Caledonia
Marathon Cherry Valley – Caledonia
Cannonsburg Market – Cannonsburg
D&W – Cascade
Meijer #050 – Cascade
Cloverdale Station – Cloverdale
Bill’s Market – Coldwater
Girard Country Store – Coldwater
Meijer #179 – Coldwater
Super Liquor II – Coldwater
Cloud 9 Liquor – Comstock Park
Family Fare 1973 – Delton
Family Fare 1975 – Dowagiac
Family Fare 1994 – Eaton Rapids
Stateline Liquor – Edwardsburg
Meijer – Fruitport
Brick’s Of Georgetown – Georgetown Twp
Beach Party Liquor Store – Grand Haven
D&W – Grand Haven
Mug’s Party Store – Grand Haven
Seaway Party Store – Grand Haven
Ball Park Party Store – Grand Rapids
Bellavino’s Party Shopp – Grand Rapids
Bottleneck’s – Grand Rapids
Crushed Grape – Grand Rapids
Family Fare 0339 – Grand Rapids
Forest Hills Food – Grand Rapids
International Bev Cascade – Grand Rapids
Mega Bev – Grand Rapids
Meijer Knapps Corner – Grand Rapids
Rishi’s International Bev – Grand Rapids
Ryan & Hart – Grand Rapids
Siciliano’s Market – Grand Rapids
Smitty’s – Grand Rapids
The Vineyard on Plainfield – Grand Rapids
Tuscan Party Store – Grand Rapids
Wealthy Market – Grand Rapids
Zellars Party Store – Grand Rapids
Forest Hills Food #1400 – Grand Rapids
Total Wine & More – Grand Rapids
Family Fare 1579 – Grandville
Meijer – Grandville
Family Fare 1990 – Hastings
Stop And Shop – Hastings
Thornapple Lake Trading – Hastings
Hillsdale Market House – Hillsdale
D&W – Holland
Down The Hatch Party St. – Holland
Family Fare 0122 – Holland
Family Fare 0123 – Holland
Kings Cove Party Store – Holland
Meijer – Holland
Repetes – Holland
Southside Party Store – Holland
Cd’s Quick Mart – Hopkins
Family Fare 0239 – Hudsonville
Meijer – Hudsonville
Family Fare 1589 – Jenison
Meijer – Jenison
Drake Party Center – Kalamazoo
Freddies – Kalamazoo
Meijer #119 W Main – Kalamazoo
Stadium Liquors – Kalamazoo
Texas Mart Party Store – Kalamazoo
Family Fare 0265 – Kentwood
D&W 1591 – Knapp
Family Fare 1904 – Lakeview
Liquor Cabinet – Lambertville
Family Fare 1895 – Ludington
Ludington Liquor – Ludington
Pere Marquette Exp – Ludington
Family Fare 1995 – Marshall
Mega Bev – Marshall
Greg’s Get-It & Go – Middleville
Hardings – Middleville
Freshway Liquor – Muskegon
Jacks Corner Store #3 – Muskegon
Top Shelf Pizza – Downtown Muskegon
Meijer – N Muskegon
Meijer – Norton Shores
Mega Bev – Oshtemo
Jesse Party Store – Otsego
D&W – Parkview
Family Fare 1980 – Paw Paw
Meijer #191 – Plainwell
Mega Bev – Portage
Meijer – S Westnedge Portage
Bill’s Party Store – Portland
Serafino’s – Richland
D&W – Rockford
Meijer – Rockford
Port O’Call – Roger’s City
Sawyer Market – Sawyer
Meijer – Shaver – Portage
Family Fare 0408 – Sparta
Meijer – Standale
Meijer #291 – Sturgis
South Sturgis Liquor – Sturgis
Sturgis Party Store – Sturgis
Hoffman Street Grocery – Three Rivers
Lockport Liquor – Three Rivers
Wonderland Party Store – Walker
Acqua In Vino – Wayland
Bentley’s – Wayland
Port Sheldon Party Store – West Olive
Family Fare 1580 – Wyoming
D. Schuler’s – Wyoming
Simmy’s Barrel House – Wyoming

About Iron Fish Distillery

Iron Fish Distillery was founded in 2016, as Michigan’s first farm distillery, growing grain and distilling spirits, and barrel finishing sourced whiskey. This third party environmentally audited  working farm and distillery attracts over 125,000 guests annually to the agricultural destination, reborn on a long-time abandoned 120-acre farm located in rural Springdale Township in Manistee County.

Named for the Steelhead that journeys up the nearby Betsie River,  every step of the Iron Fish  soil-to-spirit process occurs onsite. The process starts in  farm fields where the distillery grows and harvests its own grain.  Milling, mashing, fermenting, distilling, and barrel aging is on full display for visitors.  Iron Fish also carefully sources bourbon for finishing in barrels from around the world.  To date, their library of barrel aged spirits exceeds 2,500. 

About Short’s Brewing

Located in the heart of Downtown Bellaire, MI, Short’s Brewing was established in 2004 by Joe Short. In 2009, Short’s began keg and bottle distribution in Michigan via their Elk Rapids Production Facility. The brewery is known widely for its Always Available and experimental brews including Soft Parade, Local’s Light, and Huma Lupa Licious and non-alcoholic sparkling hop water, Thirst Mutilator. Short’s prides itself on producing fearlessly creative beers, handmade by people who care in Northern Michigan. 

Short’s Brewing also has a passion for beverage innovation and created Starcut Ciders in 2014 to push the boundaries of ingredients and fermentation innovation to create unique, premium ciders with no added sugars that are all-natural and gluten-free.

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