“Born and raised on the coast of Lake Michigan, -singer-songwriter Sierra Cassidy, grew up in a small and thriving arts-driven community. With the immersion in the local folk and roots festival scene, Sierra found inspiration for self-expression through song throughout her early years.., After graduating from the Interlochen Arts Academy, Sierra attended Berklee College of Music in both Boston, MA and Valencia, Spain. While studying songwriting and living abroad, Sierra discovered her affinity for “off-beat” pop” music…, Since releasing her first self-produced single in 2017, Sierra has shifted her role into the emblem “i.am.james.” creating a persona that allows for escapism, but also allows life to leak into her songs. Her music has been noted as “heart-ache to dance to,” and “left of center pop,” drawing influences from both her upbringing in folk music and her admiration for contemporary pop music.”
